SkootAds
Foreword and Acknowledgments
SkootAds provides a platform that cuts through the clutter and delivers on brand, data capture and product placement communication to a highly targeted audience for many hours. The very nature of the format encourages consumer interaction which is further supported through expirenced field marketers.
We are unique in the outdoor sector as we can offer complete accountability of a campaign, through the use of GPS, Bluetooth and digital photography to provide proof of posting. Direct feedback can be acquired from the audience by means of an exit poll survey, on line questionnaire and live video feed.
Introduction
This revolutionary and dynamic approach to tactical promotions allows you to exhibit high-definition visual effects in order to command attention for your product or service.
It offers you unparalleled flexibility to advertise day or night, at various indoor and outdoor high traffic locations (such as shopping malls or events) via multiple routes, adapting your advertising to the perfect time and place for your market.
How
Concept:
- Indoor / Outdoor mobile advertising medium
- Bluetooth and GPS
- SkootAds promotional staff distribute handouts if required by client
- Day or Night
Execution: Targeting areas inside and outside malls, parks, beaches, concerts where "decision makers" commute through SkootAds tactical deployment.
Outcome:
- Visibility to capture attention
- Increase Brand Awareness, Brand Recognition and ROI
- Front of Mind Association
- Speed to market
- Extra Mileage and high Impact
- Unique and Unconventional, distinguishing your brand from other brands through the clutter
Ideal for: Shopping Malls, Launching new products and services, Promotions, new store openings, Concerts, Festivals, Seasonal Campaigns, Shows and market auctions
The Advantages of SkootAds - The 5 R's
Reach:
The first requirement of any advertising is to be seen. SkootAds go where your prospects are. SkootAds take your message directly to the hands of your prospects.
Recognition:
Advertising must attract attention. Industry research shows that people are attracted to SkootAds because it pulls people's attention through the combination of size, colour, pictures and compelling copy.
Relevance:
SkootAds arouse interest, create desire and induce action. Our effectively designed SkootAds provide vivid, distinct messages that give great impression value and purchase relevance for your prospects.
Recall:
Repetition is one of the most powerful keys to success in any advertising program. SkootAds provide continuous repetition for your target market by repeating your message time after time and place after place for your prospects.
Response:
SkootAds provides much more than exposure for your business - we create response. The cumulative effect of targeting your market and delivering your message over and over will bring buying customers to your business, immediately and continuously.