Case Study
Under the patronage of His Highness Sheikh Mohamed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, the Abu Dhabi Awards honour citizens and residents of the Emirate of Abu Dhabi who have made a contribution to building a greater sense of community within the Emirate.
In its 6th year of executing this campaign, HME Media contributed to the 2011 campaign's success: A record number of unique nominations (79% of total nominations); a record number of online nominations (5% of total nominations), and a record number of participating nationalities (62 countries).
HME Media designed and executed a campaign consisting of 90 small nomination kiosks, 10 digital stands complete with a touch screen audio nomination booth, 20 data entry iPads, 5 awardee recognition walls, 15 over-sized Abu Dhabi Awards Statues and one customised bus unit.